{"id":12047,"date":"2021-02-19T12:24:41","date_gmt":"2021-02-19T10:24:41","guid":{"rendered":"https:\/\/www.printoclock.com\/blog\/?p=12047"},"modified":"2021-02-19T12:31:41","modified_gmt":"2021-02-19T10:31:41","slug":"le-rebranding-en-2021-les-marques-font-peau-neuve","status":"publish","type":"post","link":"https:\/\/www.printoclock.com\/blog\/le-rebranding-en-2021-les-marques-font-peau-neuve\/","title":{"rendered":"Le rebranding : en 2021, les marques font peau neuve !"},"content":{"rendered":"<h2>Qu\u2019est-ce que le branding et le rebranding ?<\/h2>\n<p>Le branding se traduit litt\u00e9ralement par \u201cl\u2019image d\u2019une marque\u201d.<\/p>\n<p>Le rebranding, \u00e9galement issu de l\u2019anglais, est donc le repositionnement plus ou moins prononc\u00e9 d\u2019une soci\u00e9t\u00e9, son changement de strat\u00e9gie.<\/p>\n<p>Il peut s\u2019accompagner d\u2019un changement de nom, d\u2019un nouveau <a href=\"https:\/\/www.printoclock.com\/blog\/logo\/\">logo<\/a> ou encore d\u2019une nouvelle strat\u00e9gie de communication. En r\u00e8gle g\u00e9n\u00e9rale, le rebranding touche au design de son logotype : ses couleurs, sa typographie, la disposition de ses \u00e9l\u00e9ments graphiques ou encore sa baseline (son slogan).<\/p>\n<p>Un logo n\u2019est jamais parfait ! Les marques ont donc un besoin constant de renouvellement, pour \u00eatre dans l\u2019air du temps.<\/p>\n<p>Les ventes ont chut\u00e9. La soci\u00e9t\u00e9 est dirig\u00e9e par un nouveau responsable. Les modes ont \u00e9volu\u00e9 et les couleurs du logo sont devenues fades. Il faut repenser les strat\u00e9gies et les axes de cr\u00e9ations publicitaires.<\/p>\n<h2>L\u2019importance d\u2019actualiser sa charte graphique<\/h2>\n<ul>\n<li>On veut monter en gamme.<\/li>\n<li>On opte pour un retour \u00e0 la simplicit\u00e9.<\/li>\n<li>On souhaite un logo plus d\u00e9clinable, sur l\u2019ensemble de ses supports publicitaires :<br \/>\n<a href=\"https:\/\/www.printoclock.com\/affiches-c-13.html\">affiche<\/a>, <a href=\"https:\/\/www.printoclock.com\/flyers-c-12.html\">flyer<\/a>, <a href=\"https:\/\/www.printoclock.com\/packaging\">packaging<\/a>&#8230;<\/li>\n<li>On exige une meilleure lisibilit\u00e9, et ceux aupr\u00e8s de chacun des publics.<\/li>\n<\/ul>\n<p>Toutes les raisons sont bonnes pour \u201crebrander\u201d l\u2019identit\u00e9 visuelle de sa soci\u00e9t\u00e9. Le tout est de garder une coh\u00e9rence entre son historique et son d\u00e9sir d\u2019\u00e9volution !<\/p>\n<h2>Le top 10 rebranding de Printoblog<\/h2>\n<p>On a s\u00e9lectionn\u00e9, pour vous, les 10 meilleurs rebranding de l\u2019ann\u00e9e 2020. Globalement, ils s\u2019inscrivent dans la tendance \u00e0 la simplification des identit\u00e9s visuelles que nous \u00e9voquions dans notre article sur <a href=\"https:\/\/www.printoclock.com\/blog\/le-top-10-des-tendances-en-matiere-de-design-de-logos-pour-2021\/\">les tendances en mati\u00e8re de logo pour 2021<\/a>.<\/p>\n<ol>\n<li>Burger King, un retour aux sources<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12049\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/burger-king-689x286.png\" alt=\"burger king\" width=\"640\" height=\"266\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/burger-king-689x286.png 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/burger-king-300x124.png 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/burger-king-768x318.png 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/burger-king.png 958w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>CIA, une affirmation et une simplification de son identit\u00e9<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12050\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/CIA-689x286.png\" alt=\"cia\" width=\"640\" height=\"266\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/CIA-689x286.png 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/CIA-300x124.png 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/CIA-768x319.png 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/CIA.png 957w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Fiverr, un logo plus facile d\u2019utilisation pour une identit\u00e9 conserv\u00e9e<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12051\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/fiverr-689x285.png\" alt=\"fiverr\" width=\"640\" height=\"265\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/fiverr-689x285.png 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/fiverr-300x124.png 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/fiverr-768x318.png 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/fiverr.png 956w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Intel, une couleur qui perdure mais avec plus de modernit\u00e9<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12053\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/intel-689x284.png\" alt=\"intel\" width=\"640\" height=\"264\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/intel-689x284.png 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/intel-300x124.png 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/intel-768x316.png 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/intel.png 959w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Pfizer, la naissance d\u2019un pictogramme affirm\u00e9<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12055\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Pfizer-689x285.png\" alt=\"pfizer\" width=\"640\" height=\"265\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Pfizer-689x285.png 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Pfizer-300x124.png 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Pfizer-768x318.png 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Pfizer.png 957w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Pringles, on ne dit pas au revoir \u00e0 ce visage caricatural mais on le simplifie<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12056\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/pringles-689x286.png\" alt=\"pringles\" width=\"640\" height=\"266\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/pringles-689x286.png 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/pringles-300x124.png 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/pringles-768x318.png 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/pringles.png 958w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Warner Bros, apr\u00e8s tant d\u2019ann\u00e9es en route vers la modernit\u00e9 ?<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12058\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/WB.png\" alt=\"wb\" width=\"647\" height=\"378\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/WB.png 647w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/WB-300x175.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/li>\n<li>Google Workspace, pour ne pas louper le coche !<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12052\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/google-photos-689x388.jpg\" alt=\"google photos\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/google-photos-689x388.jpg 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/google-photos-300x169.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/google-photos-768x432.jpg 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/google-photos-1536x864.jpg 1536w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/google-photos.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Microsoft Edge, dans une volont\u00e9 de r\u00e9int\u00e9grer le march\u00e9<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12054\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Microsoft-edge-689x287.jpg\" alt=\"microsoft edge\" width=\"640\" height=\"267\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Microsoft-edge-689x287.jpg 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Microsoft-edge-300x125.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Microsoft-edge-768x320.jpg 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Microsoft-edge.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li>Tripadvisor et un nouveau visage son petit hibou<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12057\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Tripadvisor-689x287.jpg\" alt=\"tripadvisor\" width=\"640\" height=\"267\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Tripadvisor-689x287.jpg 689w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Tripadvisor-300x125.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Tripadvisor-768x320.jpg 768w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2021\/02\/Tripadvisor.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que le rebranding ? Quel est son importance ? Printoblog vous apporte les \u00e9l\u00e9ments cl\u00e9s sur le rebranding des grandes marques et vous livre son top 10 ! Burger King, Intel, Pringles ou encore Google Workspace, toutes ses marques ont compris l&rsquo;importance de remettre leur identit\u00e9 visuelle au go\u00fbt du jour.<\/p>\n","protected":false},"author":36,"featured_media":12069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Le rebranding : En 2021, les marques font peau neuve !","_seopress_titles_desc":"Cet article vous apporte une d\u00e9finition du rebranding, tout en montrant l&#039;importance d&#039;actualiser sa charte graphique et notre top 10 des rebrandings.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10227655330001852_196003483236":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[713],"tags":[],"class_list":{"0":"post-12047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logo"},"_links":{"self":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts\/12047"}],"collection":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/comments?post=12047"}],"version-history":[{"count":10,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts\/12047\/revisions"}],"predecessor-version":[{"id":12070,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts\/12047\/revisions\/12070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/media\/12069"}],"wp:attachment":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/media?parent=12047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/categories?post=12047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/tags?post=12047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}