{"id":13627,"date":"2022-05-27T14:34:42","date_gmt":"2022-05-27T12:34:42","guid":{"rendered":"https:\/\/www.printoclock.com\/blog\/?p=13627"},"modified":"2022-05-27T14:35:50","modified_gmt":"2022-05-27T12:35:50","slug":"campagne-publicitaire-estivale-fraicheur-ikea","status":"publish","type":"post","link":"https:\/\/www.printoclock.com\/blog\/campagne-publicitaire-estivale-fraicheur-ikea\/","title":{"rendered":"Une campagne estivale tout en fra\u00eecheur pour Ikea"},"content":{"rendered":"<p>L\u2019\u00e9t\u00e9 approche, les jours sont de plus en plus longs et la chaleur commence \u00e0 s\u2019installer partout \u00e0 travers le monde. Il est temps pour les marques de sortir leur collection d\u2019\u00e9t\u00e9 et de vous la faire d\u00e9couvrir. Pour cela, certaines s\u2019arment d\u2019originalit\u00e9 pour attirer votre attention. C\u2019est le cas d\u2019Ikea, par exemple, qui s\u2019est associ\u00e9 \u00e0 l\u2019agence de publicit\u00e9 Uzina pour une campagne publicitaire tout en fra\u00eecheur au Portugal.<\/p>\n<h2>\u201cFresh at Ikea\u201d, la campagne publicitaire glac\u00e9e du g\u00e9ant su\u00e9dois<\/h2>\n<p><span style=\"font-weight: 400;\">Quand on est une tr\u00e8s grande marque comme Ikea et que l\u2019on sort des dizaines de campagnes publicitaires par an, il faut continuer \u00e0 surprendre son public. Et cela peut devenir tr\u00e8s compliqu\u00e9 de toujours innover. Pourtant, Ikea a r\u00e9ussi \u00e0 relever le challenge cette ann\u00e9e encore en proposant une campagne print originale et d\u00e9cal\u00e9e au Portugal pour mettre en avant ses nouveaux produits textile en literie.<\/p>\n<p>Plut\u00f4t que de montre ses couvertures, housse de coussin ou autres linges de lit de mani\u00e8re traditionnelle pour habiller un lit ou une chambre, le g\u00e9ant de l\u2019ameublement a opt\u00e9 pour un twist inattendu. Sous les conseils de l\u2019agence de publicit\u00e9 Uzina (Lisbonne), Ikea a d\u00e9cid\u00e9, cette ann\u00e9e, de pr\u00e9senter ses produits de literie sous forme de glace avec son b\u00e2ton ou sous forme de cornet ! De quoi \u00eatre en accord complet avec la saison chaude qui s\u2019annonce tout en rappelant que la nouvelle collection est plus fra\u00eeche que la pr\u00e9c\u00e9dente.<\/p>\n<p>Mention sp\u00e9ciale aux couleurs vives et estivales de cette nouvelle literie, mais aussi au slogan qui rajoute une couche de fra\u00eecheur \u00e0 la campagne : \u201cFresh at Ikea\u201d.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13629 size-full\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_bleu.jpg\" alt=\"campagne publicitaire ikea 2022 \u00e9t\u00e9 bleu\" width=\"600\" height=\"892\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_bleu.jpg 600w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_bleu-202x300.jpg 202w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13630 size-full\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_rouge.jpg\" alt=\"campagne publicitaire ikea 2022 \u00e9t\u00e9 rouge\" width=\"600\" height=\"892\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_rouge.jpg 600w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_rouge-202x300.jpg 202w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13631 size-full\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_jaune.jpg\" alt=\"campagne publicitaire ikea 2022 \u00e9t\u00e9  jaune\" width=\"600\" height=\"892\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_jaune.jpg 600w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/ikea_2022_ete_jaune-202x300.jpg 202w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Chez PrintOclock, on adore et on se r\u00e9gale devant ces affiches publicitaires d\u00e9cal\u00e9es pour de la literie ! Et vous, qu\u2019en pensez-vous ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez votre imprimeur en ligne, on aime les campagnes publicitaires originales ! D\u00e9couvrez, avec nous, les derni\u00e8res affiches pub d&rsquo;Ikea o\u00f9 linge de lit rime avec cr\u00e8me glac\u00e9e !<\/p>\n","protected":false},"author":40,"featured_media":13632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Une campagne d&#039;affiche publicitaire estivale tout en fra\u00eecheur pour Ikea | Printoblog","_seopress_titles_desc":"D\u00e9couvrez la derni\u00e8re campagne publicitaire originale d&#039;Ikea ! Le g\u00e9ant su\u00e9dois a, encore une fois, su innover pour pr\u00e9senter des publicit\u00e9s d\u00e9cal\u00e9es et tout en fra\u00eecheur pour leurs nouveaux produits de literie.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10227655330001852_196003483236":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[711],"tags":[],"class_list":["post-13627","post","type-post","status-publish","format-standard","has-post-thumbnail","category-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une campagne estivale tout en fra\u00eecheur pour Ikea - PrintoBlog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printoclock.com\/blog\/campagne-publicitaire-estivale-fraicheur-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une campagne estivale tout en fra\u00eecheur pour Ikea - PrintoBlog\" \/>\n<meta property=\"og:description\" content=\"Chez votre imprimeur en ligne, on aime les campagnes publicitaires originales ! D\u00e9couvrez, avec nous, les derni\u00e8res affiches pub d&#039;Ikea o\u00f9 linge de lit rime avec cr\u00e8me glac\u00e9e !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.printoclock.com\/blog\/campagne-publicitaire-estivale-fraicheur-ikea\/\" \/>\n<meta property=\"og:site_name\" content=\"PrintoBlog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/printoclock\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-27T12:34:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-27T12:35:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2022\/05\/campagne_pub_ikea_ete_2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Astrid Monnet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PrintOClock\" \/>\n<meta name=\"twitter:site\" content=\"@PrintOClock\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Monnet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/\"},\"author\":{\"name\":\"Astrid Monnet\",\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/#\\\/schema\\\/person\\\/eb18b7354c8e5d2288673ba4e27befcf\"},\"headline\":\"Une campagne estivale tout en fra\u00eecheur pour Ikea\",\"datePublished\":\"2022-05-27T12:34:42+00:00\",\"dateModified\":\"2022-05-27T12:35:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/\"},\"wordCount\":329,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/campagne_pub_ikea_ete_2022.jpg\",\"articleSection\":[\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/\",\"url\":\"https:\\\/\\\/www.printoclock.com\\\/blog\\\/campagne-publicitaire-estivale-fraicheur-ikea\\\/\",\"name\":\"Une campagne estivale tout en fra\u00eecheur pour Ikea - 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