{"id":9010,"date":"2019-06-27T14:59:15","date_gmt":"2019-06-27T13:59:15","guid":{"rendered":"https:\/\/www.printoclock.com\/blog\/?p=9010"},"modified":"2020-08-19T16:03:08","modified_gmt":"2020-08-19T14:03:08","slug":"5-campagnes-print-atypiques","status":"publish","type":"post","link":"https:\/\/www.printoclock.com\/blog\/5-campagnes-print-atypiques\/","title":{"rendered":"5 campagnes print atypiques et remarquables"},"content":{"rendered":"<p>Cette semaine, nous vous proposons une s\u00e9lection de publicit\u00e9s print du monde entier. Quelles soient \u00e9colos, pour la s\u00e9curit\u00e9 routi\u00e8re ou pour vous inciter \u00e0 faire du sport, nous les avons s\u00e9lectionn\u00e9es pour leur cr\u00e9ativit\u00e9.<\/p>\n<p>Cette collection ne reprend pas des prints populaires que vous aurez d\u00e9j\u00e0 vu partout mais des prints plus confidentiels dans le but de vous les faire d\u00e9couvrir et \u00e9ventuellement de vous en inspirer.<\/p>\n<h2>Peugeot\u00a0: You can\u2019t<\/h2>\n<p>Dans cette campagne print r\u00e9alis\u00e9e par l\u2019agence Karoui&amp;Karoui et destin\u00e9e \u00e0 la Tunisie, la marque de voiture au lion met en garde les automobilistes au sujet des dangers du t\u00e9l\u00e9phone au volant et notamment sur l\u2019envoi de message \u00e9crit. Au travers d\u2019illustrations na\u00efves mettant en sc\u00e8ne les touches \u00ab\u00a0effacer\u00a0\u00bb et \u00ab\u00a0espace\u00a0\u00bb du clavier\u00a0:<\/p>\n<ul>\n<li>\u00ab\u00a0You can\u2019t erase the danger\u00a0\u00bb\u00a0: Vous ne pouvez pas effacer le danger<\/li>\n<li>\u00ab\u00a0you can\u2019t space the danger\u00a0\u00bb\u00a0: Vous ne pouvez pas \u00e9carter le danger<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9023 size-full\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot1.jpg\" alt=\"campagne Peugeot : You can\u2019t\" width=\"690\" height=\"431\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot1.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot1-300x187.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot1-520x325.jpg 520w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot1-360x225.jpg 360w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9024\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot2.jpg\" alt=\"affiche Peugeot : You can\u2019t\" width=\"690\" height=\"431\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot2.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/peugeot2-300x187.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<h2>Scuba Dogs Society\u00a0: les pailles mortelles<\/h2>\n<p>Alors que cette vid\u00e9o, devenue virale, montrant une tortue avec une paille coinc\u00e9e dans le nez a choqu\u00e9 le monde entier, le rejet massif de pailles en plastique dans l\u2019oc\u00e9an continue d\u2019affecter de nombreuses esp\u00e8ces marines.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4wH878t78bw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne publicitaire de l\u2019ONG Scuba Dogs Society,\u00a0r\u00e9alis\u00e9e par l\u2019agence DDB Latina Puerto Rico, tente de sensibiliser la population de Porto Rico sur les dangers des d\u00e9chets plastiques pour la faune marine. En effet, selon la <em>National Oceanographic and Atmospheric Administration<\/em>, les d\u00e9chets plastiques tuent environ 100\u00a0000 mammif\u00e8res marins chaque ann\u00e9e ainsi que des millions d\u2019oiseaux et de poissons.<\/p>\n<p>Malgr\u00e9 ces statistiques alarmantes, rien qu\u2019aux Etats-Unis, pr\u00e8s de 500 millions de pailles sont utilis\u00e9es chaque jour. Pour Porto Rico, le chiffre grimpe \u00e0 1.1 millions de pailles par an ce qui est \u00e9norme pour une petite \u00eele.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9025\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba1.jpg\" alt=\"affichage publicitaire Scuba Dogs Society \" width=\"690\" height=\"690\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba1.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba1-300x300.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba1-150x150.jpg 150w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9026\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba2.jpg\" alt=\"campagne publicitaire Scuba Dogs Society \" width=\"690\" height=\"690\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba2.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba2-300x300.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba2-150x150.jpg 150w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9027\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba3.jpg\" alt=\"affiche publicitaire Scuba Dogs Society \" width=\"690\" height=\"690\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba3.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba3-300x300.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/scuba3-150x150.jpg 150w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<h2>Earth Hour\u00a0: Un jour n\u2019est pas assez<\/h2>\n<p>Cette campagne d\u2019affichage r\u00e9alis\u00e9e par l\u2019agence Betterfly DDB \u00e0 l\u2019occasion de l\u2019heure de la Terre met en avant l\u2019urgence d\u2019agir pour lutter contre le r\u00e9chauffement climatique chaque jour et pas seulement durant l\u2019heure de la Terre\u00a0:<\/p>\n<blockquote><p>\u00ab\u00a0En \u00e9teignant les lumi\u00e8res une heure par an, nous r\u00e9glons l\u00e9g\u00e8rement le probl\u00e8me. Pour vraiment le r\u00e9soudre, nous devrions le faire un peu plus souvent.\u00a0\u00bb<\/p><\/blockquote>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9028\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/earth.jpg\" alt=\"campagne d'affichage Earth Hour \" width=\"690\" height=\"976\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/earth.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/earth-212x300.jpg 212w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/h2>\n<h2>Dream Pack\u00a0: Arr\u00eatez le massacre<\/h2>\n<p>Encore une r\u00e9alisation DDB en Equateur pour cette campagne print pour la soci\u00e9t\u00e9 Dream Pack qui produit des <a href=\"https:\/\/www.printoclock.com\/packaging\">packagings en papier<\/a> durables. Cette campagne nous alerte sur le fait que 1.5 million d\u2019animaux meurent chaque ann\u00e9e \u00e0 cause des d\u00e9chets plastiques et en filigrane nous enjoint \u00e0 privil\u00e9gier ses emballages papier.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9031\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream1.jpg\" alt=\"affiche publicitaire Dream Pack \" width=\"690\" height=\"489\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream1.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream1-300x213.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9032\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream2.jpg\" alt=\"affiche pour Dream Pack \" width=\"690\" height=\"489\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream2.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream2-300x213.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9033\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream3.jpg\" alt=\"affiche Dream Pack \" width=\"690\" height=\"489\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream3.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/dream3-300x213.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Planet fit\u00a0: les objectifs<\/h2>\n<p>Cette campagne publicitaire cr\u00e9\u00e9e par l\u2019agence RG2 au Venezuela pour la chaine de salle de sport Planet Fit s\u2019adresse \u00e0 tous ceux qui s\u2019inscrivent dans une salle de sport pleins de bonne volont\u00e9, forts de leur bonne r\u00e9solution mais qui abandonnent au bout de quelques mois. Planet Fit propose un programme de formation qui motive les sportifs \u00e0 atteindre leurs objectifs et \u00e0 ne jamais abandonner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9034\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-aerobics-eng.jpg\" alt=\"campagne print Planet fit \" width=\"690\" height=\"458\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-aerobics-eng.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-aerobics-eng-300x200.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-aerobics-eng-272x182.jpg 272w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9035\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-pesas-eng.jpg\" alt=\"publicit\u00e9 imprim\u00e9e Planet fit \" width=\"690\" height=\"458\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-pesas-eng.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-pesas-eng-300x200.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-pesas-eng-272x182.jpg 272w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9036\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-spinning-eng.jpg\" alt=\"affiche publicitaire Planet fit \" width=\"690\" height=\"458\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-spinning-eng.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-spinning-eng-300x200.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-spinning-eng-272x182.jpg 272w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9037\" src=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-tire-eng.jpg\" alt=\"campagne d'affichage Planet fit \" width=\"690\" height=\"458\" srcset=\"https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-tire-eng.jpg 690w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-tire-eng-300x200.jpg 300w, https:\/\/www.printoclock.com\/blog\/wp-content\/uploads\/2019\/06\/planetfit-goals-tire-eng-272x182.jpg 272w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous vous proposons dans cet article une s\u00e9lection de campagnes publicitaires tour \u00e0 tour \u00e9cologistes, amusantes ou pour la s\u00e9curit\u00e9 routi\u00e8re et toujours impactantes. Peu connues en France, ses campagnes pourront devenir une source d&rsquo;inspiration pour vos propres cr\u00e9ations.<\/p>\n","protected":false},"author":36,"featured_media":9023,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_seopress_titles_title":"5 campagnes print atypiques et remarquables - PrintOblog","_seopress_titles_desc":"D\u00e9couvrez les publicit\u00e9s imprim\u00e9es du monde entier s\u00e9lectionn\u00e9es pour leur cr\u00e9ativit\u00e9 et votre inspiration par l&#039;\u00e9quipe de Printoclock.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10227655330001852_196003483236":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[711],"tags":[],"class_list":{"0":"post-9010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publicite"},"_links":{"self":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts\/9010"}],"collection":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/comments?post=9010"}],"version-history":[{"count":16,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts\/9010\/revisions"}],"predecessor-version":[{"id":9048,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/posts\/9010\/revisions\/9048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/media\/9023"}],"wp:attachment":[{"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/media?parent=9010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/categories?post=9010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.printoclock.com\/blog\/wp-json\/wp\/v2\/tags?post=9010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}